About White Rock Granola
Are you granola fanatics like we are? Who doesn't love granola and its sweet, delicious flavor - whether served with fresh fruit in the morning, sprinkled on top of yogurt or straight out of the bag for a healthy, delicious snack? That's how we feel at White Rock Granola and Snackola! We believe that "good for you" food can also taste amazing.
The White Rock Granola Team
White Rock Granola is a women-owned, family-run company based in Dallas, Texas. We make delicious, air-baked granola and Snackola using wholesome ingredients, creative recipes, and a whole lot of love.
What started as a small farmers market brand has grown into a favorite found in homes, coffee shops, corporate cafeterias, hotels, and grocery stores across Texas. But our mission remains the same: create food that tastes amazing, makes people smile, and is made with ingredients you can feel good about.
White Rock Granola is led by entrepreneur and former radio host, Andrea Ridout, with Production Manager, Doug Alexander, and Andrea's son, Frank. Andrea's eldest son, Sully, also helps with graphic design and advertising. Chef, Spencer Lowery, is a wizard with flavors & ingredients, along with Donna Erb who oversees all packaging for the company. Along with our incredible team, we have expanded the product line, updated the packaging, introduced new flavors, and brought White Rock Granola to thousands of new customers while staying true to our Texas roots.
From our best-selling Orange Maple, Texas Pecan and Blueberry Muffin flavors to adventurous creations like Texas Kick Snackola, we're constantly dreaming up new ways to make healthy snacking more fun.
How It All Began
White Rock Granola was founded in 2011 by Renee Latour, who first served Orange Maple granola to guests at her bed-and-breakfast in Austin, Texas. Guests loved it so much they wanted to take bags home – and soon Renee was shipping granola across the country.
After moving to North Texas, Renee began selling at local farmers markets near White Rock Lake, where White Rock Granola quickly developed new flavors and a loyal following.
When Renee was ready to retire in 2020, she sold the brand to her friend, Andrea Ridout, and Andrea's son, Frank. Renee and her husband, Mark, spent months teaching Andrea and Frank every aspect of the business, helping ensure that the recipes, quality, and spirit of White Rock Granola would continue for years to come.
Today, we're proud to carry on the tradition Renee started more than a decade ago, one delicious batch at a time.
Find White Rock Granola in your favorite grocery store, bodega, restaurant or corporate break room. If they don't carry it, please ask the manager if they'd please put it in stock!
You can also order your favorite flavors of White Rock Granola here on our website and have them shipped right to your door.
So please let us know what you think of White Rock Granola. We would truly love your input, ideas and suggestions! You can email us directly at info@whiterockgranola.com. - Andrea Ridout :)